A company in France had been making wine for generations. Since the very beginning the family that ran the vineyard had used the same technique and used the same machinery to make and store the wine.
One of the processes in the wine making was the use a large wooden tank to store the wine for a certain period before being bottled.
Now after 100 years the new generation decided it was time for an update. And brought in new equipment to speed up the process and make more wine and more money.
The large wooden tank was replaced with an even larger stainless steel one. This allowed the family to pick more grapes and store more wine and fill more bottles.
What happened was over a couple of years they notice at first an increase of profits but that soon started to decrease until the profits where down and sales started to drop.
What they found was the reason behind the down turn in sales was not the financial climate, but the fact the quality of the wine had dropped. And although making more wine the sales had fallen and they where not getting close to the price per bottle as they used too.
They also seemed to have a lot of unsold stock sitting around and that they could not sell unless they sold it at a loss.
The fact was they now seemed to be too efficient and making to much wine. And it was decided the quality of the wine was in the taste, and the wine being stored in the new steel tank didn't have the same quality bouquet as the wine that used to come from the old wooden one.
If we try and ignore what's important in our lives, we can sometimes find that the quality of our lives and mind can stay to fall.
We can even try and force a better life by replacing it with stuff that just leaves a bad taste. We can even try and stop change which can sometimes prevent us from moving forward.
Try and step back and see what things in your life are important and try and make change that can help improve your life and the people around you.
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